Based on a report from Forbes, pet ownership, and pets are growing increasingly. When demands are higher, there are more competitors. Whether you own a pet boarding hotel, pet grooming services, or pet store, it can be hard to stand out from the crowd.
In this guide, we’re providing you some pet business marketing ideas to help you stand out from your competitors.
Build Online Presence
Before consumers turn themselves to start their spending on you, their first course of action is to go to the internet to find, search, and read reviews about you. Hence, your online presence & reputations matters.
You will never expect the power of the Internet that could help you grow your business. A responsive & mobile-friendly website helps your potential customers to find your services with one click. Also, a good website is a valuable resource for existing customers to interface with your pet care brand.
Search Engine Optimization
Search Engine Optimization, also known as SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
For most pet care companies, it’s not about how your company ranks for global terms (e.g., pet store, pet grooming) but how you rate your words in your particular city (e.g., Kuala Lumpur Pet Grooming or Petaling Jaya Pet Store).
It would be best if you optimized your business in your city that your store is located in.
One more thing, inconsistent Name, Address, and Phone Numbers will confuse Google and make it harder for them to rank your websites, it might decrease your rankings too!
Here is a guide to starting your Local Search Engine Optimization Comprehensive Guide 2020.
Referrals and Partnerships
Referrals are business owners’ best buddies and effective ways for pet business marketing strategies. People tend to trust their friends firsthand experience; that’s why referrals often become the best customers.
Ask for feedbacks or reviews
One of the best ways to get to know your customer is by asking feedback to ensure the services you provided met their needs. These are the ways to ask for feedback or reviews:
- Ask online through social media channels or email
- Software survey: Survey Monkey
There are two ways to show up online, by organically showing up using SEO tactics, or by paying for advertisements. Investing time and energy into SEO (as we discussed above) will help you in the long run.
Paid advertisements can help you get noticed right away, but efforts will disappear as soon as you stop paying for them. If you have an extra budget to spend on marketing, paid advertising can be a great way to rank quickly on several platforms and grow your online presence.
Utilize Facebook & Google Ads
Facebook Ads can target people based on age, income, and interests, which can be extremely powerful.
Facebook is a popular place for animal lovers to target your audience, specifically with various Facebook ads, including video, image.
Google Ads will pop up when someone searches for pet care services. These ads are generated based on keywords and can be filtered to only show when people search who live around your location.
This is a great way to take advantage of the popularity of Google.
We hope this guide has given you some pet business marketing ideas to implement on your business itself. If you have some business tips, share it with us in the comment below.
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