Digitizing The Pet Ecosystem

Petotum is a pet startup from Malaysia with an all-in-one platform for pet care. We are committed to revolutionizing the pet care industry while fostering sustainable development and social impact.

Because we love and care about our pets so much, we are reluctant to see Malaysia's pet ecosystem left behind in adopting the technology. Whether we like it or not, technology plays an essential part in our lives. That is why we created Petotum, the all-in-one platform for pet care.

By the numbers

Incorporated in 2019
+6 Team Members
100% Remote

Impact Startups

Don’t shop for pets! Visit your local animal shelter and adopt an animal there.
Volunteer with street animal organizations or shelters
Alphas Voices
"We hope with Petotum; we can help everyone to create better lives for our pets and for us to become a responsible pet owner." Read more
Afifah Basir

CEO Petotum

"Always learn. We empowering people"
Shifa Azahar

CTMO Petotum

afifah basirshifa azahar

We Make Use Of Technology To Empower The Pet Ecosystem

By choosing Petotum, you're not just investing in innovative pet care solutions — you're joining a movement towards a more sustainable and compassionate future for pets and the planet. Together, let's create a world where every pet thrives, every owner is empowered, and every action makes a positive impact.

We believe that by leveraging technology and strategic partnerships, we can create a world where every pet-related business thrives and every pet receives the highest quality of care. Our initiatives are aligned with the United Nations Sustainable Development Goals (SDGs), focusing particularly on:
  • SDG 3: Good Health and Well-being
    We recognize the importance of accessible veterinary care for pets. Through our innovative vet management platforms and mobile applications, we bridge the gap between pet owners and veterinarians, ensuring that pets receive timely and professional care, regardless of geographical constraints.

  • SDG 8: Decent Work and Economic Growth
    We are dedicated to empowering pet-related businesses, from local groomers to veterinary clinics, by providing them with the tools and resources they need to succeed in today's digital age. Through our platform, businesses can access marketing solutions, streamline their operations, and connect with a wider audience, fostering economic growth and job creation within the pet care industry.

  • SDG 9: Industry, Innovation, and Infrastructure
    Innovation lies at the heart of our mission. By developing cutting-edge technologies and fostering a culture of creativity and collaboration, we drive progress within the pet care sector. Our solutions not only enhance the efficiency and effectiveness of pet-related businesses but also contribute to the development of sustainable infrastructure that supports the well-being of pets and their owners.

  • SDG 15: Life on Land
    We are passionate about protecting wildlife and preserving biodiversity. Through initiatives such as promoting pet adoption, supporting animal shelters, and raising awareness about endangered species, we contribute to the conservation of life on land and promote harmony between humans and nature.

This is our team, dedicated and awesome humans who work hard to empower the pet ecosystem.

We’re dedicated to buildinga diversified team

Afifah Basir

Afifah Basir

Co-Founder & Chief Executive Officer
Shifa Azahar

Shifa Azahar

Co-Founder & Chief Technology Officer
Zurianti Wahab

Zurianti Wahab

Accounts & Administration
Nizam Habibur

Nizam Habibur

Business Development
Daniel Sabari

Daniel Sabari

Full Stack Developer
Arthur Alvin

Arthur Alvin

Full Stack Developer


Petotum Ambassador


Petotum Ambassador

Our Journey & Achievements

Oct 2023


Endeavor ScaleUp Program Cohort 4


Dec 2021


Founders Grindstone Bootcamp Winner 2021

Reference: MDEC Founder's Grindstone Bootcamp Demo Day was held in Penang

Dec 2021

She Loves Tech

Top 12 Global Winner - She Loves Tech Competition 2021

Reference: 5 Highlights From the She Loves Tech 2021 Summit

Dec 2019

pitch at selangor

Winner of SITEC Champion Pitch @ Selangor 2019

Reference: Pitch@Selangor a platform for businesses, startups to validate proposals

Nov 2019


Top 25, MAGIC Global Accelerator Program Cohort 3

Reference: 30 Startup Terpilih Untuk MaGIC Global Accelerator Programme 2019

deux alpha tech
Deux Alpha Tech Sdn Bhd
Formerly known as Petotum Sdn Bhd
(201901036076) (1345406-D)
Lot 3A-01A, Level 3A,
WORQ TTDI, Glo Damansara Shopping Mall,
699, Jalan Damansara, Taman Tun Dr Ismail,
60000 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur

Visit Website

E-Mail: hello@petotum.com
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