Digitizing The Pet Ecosystem with big data

Petotum is a pet startup from Malaysia with an all-in-one platform for pet care. We provide a centralized platform for pet owners, lovers, businesses, and the community to revolutionize the pet care ecosystem.

Because we love and care about our pets so much, we are reluctant to see Malaysia's pet ecosystem left behind in adopting the technology. Whether we like it or not, technology plays an essential part in our lives. That is why we created Petotum, the all-in-one platform for pet care.

By the numbers

Incorporated in 2019
+6 Team Members
100% Remote

Impact Startups

Don’t shop for pets! Visit your local animal shelter and adopt an animal there.
Volunteer with street animal organizations or shelters
Alphas Voices
"We hope with Petotum; we can help everyone to create better lives for our pets and for us to become a responsible pet owner." Read more
Afifah Basir

CEO Petotum

"Always learn. We empowering people"
Shifa Azahar

CTMO Petotum

afifah basirshifa azahar

We Make Use Of Technology To Empower The Pet Ecosystem

With Petotum, everyone can focus on taking care of the pet better. Whether they are an individual or a business, the most important thing is we want to help everyone to take care of their pet better regardless of any size, breed and quirkiness.

Hey, we don’t judge! One of the ways for us to show our conditional love towards our pets is through connecting the ecosystem to benefit them the most. We believe when everyone in the ecosystem plays their part by focusing on animal welfare, our pets will have a better world for them to live in and to love by everyone. We know it’s going to be a long journey. We are here to stay to make it happen and are not going anywhere. We hope that you can be part of our community too!

“What’s one thing that we have in our lives that we can depend on?
A dog or a cat, loving us unconditionally, every day, very faithfully.”

– Jon Katz, journalist, author, and photographer.

This is our team, dedicated and awesome humans who work hard to empower the pet ecosystem.

We’re dedicated to buildinga diversified team

Afifah Basir

Afifah Basir

Co-Founder & Chief Executive Officer
Shifa Azahar

Shifa Azahar

Co-Founder & Chief Technology Officer
Zurianti Wahab

Zurianti Wahab

Accounts & Administration
Nizam Habibur

Nizam Habibur

Business Development
Daniel Sabari

Daniel Sabari

Full Stack Developer
Arthur Alvin

Arthur Alvin

Full Stack Developer


Petotum Ambassador


Petotum Ambassador

Our Journey & Achievements

Oct 2023


Endeavor ScaleUp Program Cohort 4


Dec 2021


Founders Grindstone Bootcamp Winner 2021

Reference: MDEC Founder's Grindstone Bootcamp Demo Day was held in Penang

Dec 2021

She Loves Tech

Top 12 Global Winner - She Loves Tech Competition 2021

Reference: 5 Highlights From the She Loves Tech 2021 Summit

Dec 2019

pitch at selangor

Winner of SITEC Champion Pitch @ Selangor 2019

Reference: Pitch@Selangor a platform for businesses, startups to validate proposals

Nov 2019


Top 25, MAGIC Global Accelerator Program Cohort 3

Reference: 30 Startup Terpilih Untuk MaGIC Global Accelerator Programme 2019

deux alpha tech
Deux Alpha Tech Sdn Bhd
Formerly known as Petotum Sdn Bhd
(201901036076) (1345406-D)
Lot 3A-01A, Level 3A,
WORQ TTDI, Glo Damansara Shopping Mall,
699, Jalan Damansara, Taman Tun Dr Ismail,
60000 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur

Visit Website

E-Mail: hello@petotum.com
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