Petotum, Digitalising

Pet Ecosystem

Petotum is the all-in-one platform for pet care. Petotum provides a centralized platform for pet owners, lovers, business, and the community to revolutionize the pet care ecosystem.

Because we love and care about our pets so much, we reluctant to see the pet ecosystem in Malaysia to leave behind in adopting the technology.

Whether we like it or not, technology does play an important part in our lives nowadays. That is why we created Petotum, the all-in-one platform for pet care.

We make use of technology to empower the pet ecosystem

With Petotum, everyone can focus on taking care of the pet better. Whether they are an individual or a business, the most important thing is, we want to help everyone to take care of the pet better regardless of any size, breed and quirkiness. Hey, we don’t judge!

One of the ways for us to show our conditional love towards our pet is through connecting the ecosystem to benefit them the most. We believe when everyone in the ecosystem plays their part by focusing on animal welfare, our pet will have a better world for them to live in and to love by everyone.

We know it’s going to be a long journey. We are here to stay to make it happen, and we are not going anywhere. We hope that you can be part of our community too!

“What’s one thing that we have in our lives that we can depend on? A dog or a cat, loving us unconditionally, every day, very faithfully.” – Jon Katz, journalist, author, and photographer.

Meet Our Team

This is our team, a lot of smiling happy people who work hard to empower pet ecosystem.

Afifah Basir

Co-Founder & CEO

"I set direction, find people, and get the money in"

Shifa Azahar


"I oversee the overall day-to-day operations, tech and marketing"

Zurianti Wahab

Accounts & Admin

"I take care of the people, money and office affairs"

Nizam Habibur

Business Development

"I make sure our business is viable, efficient and grows continually"

Daniel Sabari

Mobile Apps Developer

"I write code to create machines that improve human lives"

Syapini Nurahid


"Such a busybody. Everyone's business is my business"

Animal Discrimination Policy

We love animals, big or small, rare or common, and we believe in an ecosystem that improves animal welfare. So we do not discriminate any animal, and we will always try our very best to help any animal on this planet.
We hope with Petotum; we can help everyone to create better lives for our pets and for us to become a responsible pet owner. Read More
Afifah Basir
CEO Petotum


Petotum, Pet Tech Startups Malaysia
December 2019
December 2019

SITEC Champion Pitch @ Selangor 2019

November 2019
November 2019
November 2019

Top 25, MAGIC Global Accelerator Program COHORT 3

July 2019
July 2019

Top 5, SITEC Selangor Accelerator Program 2019

Partners, Media & Supporting Agencies

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Deux Alpha Tech Sdn Bhd

Formerly known as Petotum Sdn Bhd
(201901036076) (1345406-D)
No 30, 2, Jalan Elektron F U16/F, Denai Alam,
40160 Shah Alam, Selangor Darul Ehsan, Malaysia


Whatsapp or Telegram: +6011 5624 5406