JoiPaw, a startup based in the United Kingdom, is developing a series of video games for dogs.
Its with the ultimate purpose of assisting in further study into dementia among our four-legged furry companions.
Check out the video below and say "awww" if you want, but the company's founder is quick to point out that this is about more than just entertainment.
"We want to assist the dogs live healthier lives through enrichment, and we also want to show the world how bright dogs are," JoiPaw founder Dersim Avdar tells TechCrunch in an email. "When we learn someone is closer to us than we think, we tend to empathise and take better care of them."