12 Malaysian startups are set to benefit from Endeavor Malaysia's ScaleUp Program.

The companies – Baituljannah, Ejen2u, Fire Fighter, Kiddocare, Kintry, Metier Food, NexMind, Petotum, Scentses + Co, The Green Factory, Troopers, and Universal Holidays Travel – will be part of Endeavor Malaysia's Cohort 3.

Their selection comes at the heels of the previous cohort program, which saw similar high-potential companies such as BloomThis, Dropee, Healthmetrics, TRAPO, and more, gaining a leg up through Endeavor.

“With so much uncertainty with the economic situation locally and globally, there is definitely an urgent need to grow and develop a robust entrepreneurship ecosystem. After speaking with many of the entrepreneurs, I believe that having the support of the community and the ecosystem plays a significant role in an entrepreneur's success journey," said Tunku Alina, Chair of JA Russell & Co Sdn Bhd. (whose subsidiary is Boh Plantations Sdn Bhd.).

Alina is also an Endeavor Mentor and a member of the ScaleUp Program advisory board.

"I really hope that the chosen companies will benefit from the highly customized four-month program and eventually progress into the Endeavor Entrepreneur track that focuses on growing large, high growth companies globally. Congratulations to all shortlisted companies!” she added.

All 12 companies were selected based on three main criteria: The entrepreneur, business, and timing.

These companies will now be supported by Endeavor's massive network and experts. They'll gain market insights and experience customized plans and benefits based on the challenges they face for four months by the leading global community of, by, and for High-Impact Entrepreneurs.

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