KUALA LUMPUR, 20 JUNE 2023 - Petotum, an innovative technology company specializing in pet services is proud to announce its partnership with Etiqa General Insurance Berhad, a leading insurance provider in Malaysia. This strategic collaboration aims to revolutionize the pet ecosystem, providing enhanced coverage and streamlined services for pet owners.

The partnership between Etiqa General Insurance and Petotum brings together their expertise in insurance and technology, respectively, to address the evolving needs of pets in today's digital age. By leveraging on advanced technologies, data analytics and a customer-centric approach, the companies aim to redefine the pet ecosystem.

Through this partnership, we will introduce cutting-edge features to the current ecosystem which will create more opportunities and benefits for various parties in the pet industry. Pet owners can look forward to a user-friendly online platform that simplifies policy management and other pet-related services for them and their pets. Additionally, the collaboration will facilitate personalized pet health monitoring to ensure the well-being of furry companions in the long run.

Afifah Basir, CEO of Petotum, shared her excitement, stating, "This collaboration perfectly aligns with our mission to enhance the lives of pets through innovative technology. By integrating our ecosystem with Etiqa General Insurance ’s industry-leading insurance solutions, we can provide pet owners with an all-inclusive ecosystem that encompasses insurance, healthcare and various pet-related services. Together, we will revolutionize the perception and experience of insurance for the pet industry in Malaysia."

Meanwhile, Fukhairudin Mohd Yusof, CEO of Etiqa General Insurance Berhad said, "We are thrilled to partner with Petotum to contribute to the growing need for pet insurance in the country. By leveraging on our combined expertise, Etiqa General Insurance aims to offer comprehensive insurance products that protect what matters most to pet owners with seamless customer experience. Through advanced technology and data-driven insights, we will develop insurance solutions that address the unique needs of the pet industries."

This collaboration between Petotum and Etiqa General Insurance Berhad marks a significant milestone in the Malaysian pet insurance sector. Through these combined efforts, the companies strive to offer a holistic approach to come out with insurance products catered specifically to the pet industry that promotes responsible pet ownership and ensures the well-being of furry family members.

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About Petotum

PETOTUM is the first pet ecosystem integrator in Southeast Asia. Our innovative products and services are designed to help pet owners care for their furry friends as convenient and efficient as possible. We are committed to excellence, innovation, and compassion in everything we do, and we look forward to serving pet owners across the region for many years to come.

Started by a duo, the company has achieved many accolades from both within and outside of Malaysia, including “Top 5 Pettech Startups in Southeast Asia”, “12 Local Startup Cohort 3 Endeavour Malaysia”, “Top 12 Global Winner She Loves Tech 2021'', Teraju SUPERB 2019 grant winner and more. Fueled by passion and a love for our fur families, Petotum considers the needs of pet owners, pet care and vets alike to create an ecosystem that is user-friendly to all.

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About Etiqa

Etiqa is a multi-channel distributor of Insurance and Takaful products via its 10,000 agency force, 46 branches and 17 offices, over 490 bancassurance network (via Maybank branches, third-party banks, as well as co-operatives and brokers) through its presence in Malaysia, Singapore, the Philippines, Indonesia and Cambodia.

In striving to make the world a better place, Etiqa’s Sustainability journey focuses on internal initiatives that reduces its carbon footprint and increases its social impact, as well as external solutions that allow its clients to do the same.

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